Luxe Advantage LLC — Where Luxury Meets Value

Consumer Education

Shrinkflation: Paying More for Less

Packages don’t always get more expensive—sometimes they get smaller. Learn how to spot it, compare true value, and shop smarter.

1) Spot the Tells

  • Same box, new net weight
  • New shape with hidden air gaps
  • “Family size” renamed “value size”
  • Thinner sheets / fewer counts

2) Compare Unit Price

Use price per oz / count for apples-to-apples comparisons.

Price$14.99
Net Weight10 oz
Unit Price$1.50 / oz

3) Vote With Your Cart

Choose transparent sizing and honest value. We highlight clear counts/weights in listings.

Example: Same Price, Smaller Bag

Old Package
14 oz
$12.99 → $0.93/oz
New Package
10 oz
$12.99 → $1.30/oz

Same shelf price, but a 40% higher unit price. That’s shrinkflation.

Quick Unit Price Calculator

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Unit Price 0.00 / unit

Tip: On our Amazon Storefront, use the search bar to find brands fast — try Febreze, Scott, or Period Pouch.

Why do brands do it?

Input costs rise. Instead of changing price (which is obvious), some reduce size to keep the same sticker. We prefer upfront pricing and clear, stable sizing.

How does Luxe Advantage help?

We curate vendors, audit unit pricing, and highlight transparent brands. For wholesale partners, we design packaging that advertises true counts and weights.

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